In case you have missed this, photography is my passion. No, I don't mean above God or Dean or my family, but is is very important to me. It allows me to use the creativity that God blessed me with. It is a way to serve others. Does that mean I work for free? Well, no, not always. I have done things for my church at no cost. I am part of a group called Shoots for a Cure, however I have not yet been blessed to be able to actually do one of the sessions. I have volunteered for other organizations over the years.
For people who think photographers are part time, think again! You may only see us for a little while behind the camera, but that is not the whole story! We spend hours and hours preparing, processing photos, working on websites, ordering, taking classes and workshops, and taking care of so many little details. Every photo session means hours for the photographer - from preparation to final product.
Maybe we don't go 'into an office' but we work like we do. Yes, I can sit in my living room and listen to the television if I choose to do that. (Now that Dean has great hearing aids - hearing the tv is no longer mandatory!) I can take breaks and do a little housework or cook dinner. Maybe I do take the morning off to go to the gym, but I will be working in the evening while we are watching tv. I certainly hear more tv than I watch. Tonight, I spent four hours working on getting my sites listed in the search engines. It really is a job!
Since moving here, I have been researching photographers in the area. There are some really good ones, and I am proud to be part of that here. Moving somewhere new means adjusting to fit the market. Then, comes the question as to which market I am compatible with. The range of photography prices and offerings is staggering. It is very sad to see good photographers who undervalue their work. Craigslist and Facebook are overrun with photographers who are undervaluing themselves and in doing so, they are undervaluing our profession. I will confess to having been guilty of this myself. Part of it is no confidence in your skills and fear of rejection. Then, I got to thinking - if I am doing lots of sessions for a little money, am I actually being fair to myself? Am I valuing myself, my equipment and my skill by undercharging? Do people who are in 'regular' businesses undervalue themselves?
Coming up with a pricing structure has been very difficult. After hours of research and comparison shopping, I have something that seems fair to me and to my potential clients. I want them to think of it as an investment and to value the photographs that will be a part of their family for years to come.
To meet the needs of a client who may not want a full session, I am going to start offering mini-sessions designed for children. These will be novelty sessions with seasonal themes. I decided as much as I enjoy dressing a set, I should do it for photographs. To start, I have a wonderful fall set featuring a tent that Dean and I made this weekend. I am looking forward to this new experience. I am thinking I might do it for pinups for Pillow Talk Pics, as well. I think it can be a lot of fun and allow women an opportunity to do an inexpensive session and enjoy the whole pinup experience.
A lot of people want digital files. I don't sell digital files. I will include at least one digital file that you can use in social networking such as Facebook.
There are several reasons, I don't sell digital files. The first reason is that photography is a creative business. As the artist, I want some control over how the finished product will look. If I gave you a cd of edit files, I turn over part of that creativity to you. Here is why:
This photo is from a recent session. This is the way it came out of the camera as to the size/crop. It is a nice image.I do not like the bright light on her hair. It is very distracting to me.
The photo below is my choice of crop - I cropped it the same perspectives as the above. Notice the bright light is gone. Her eyes are in a good location to draw you in to the photo.
Many people would have cropped it like the one below. I do not think it is nearly as strong or interesting as the one above. The distracting light is still there.
8x10 photos are a completely different perspective than the original photo and the two crops above. Below is the way I would crop it for an 8x10.
If you sent in the original file to a lab and ordered an 8x10, they would choose the crop for you. Because of the difference in perspectives, they chop off an even amount on the top and bottom. Below is what you would get. Not necessarily bad, but it just doesn't have the look that I would want for it to have. If I had her head closer to the top, the lab would still chop off an even amount top and bottom. She could have lost her eyebrows!
A 5x7 is even another perspective for a crop.Below is the one that would be the way a lab would naturally crop it. Both of these still have the distracting light.
None of these look horrible. For me, it is very important that I crop the photo where it looks the best. If you order a 5x7 and an 8x10 of the same file, I am going to crop each one of them separately, so that I can make sure your file looks the best it possibly can.
Another reason is so much depends on where you have a photo printed. I have no control of you taking it to a local drug or discount store to have it processed. My monitor is very close to the profile that my lab uses. This week, I did have an issue with a few prints from my lab. I think it was the fact that the gold walls in the house really caused a different cast to my monitor, so the photos didn't look right. I will know that I need to wait until after dark to check the colors. I will have those photos reprinted. I would not have that control if you get them done at a retail outlet. A good example of this is my cards. I have used the same design for a while on my cards. I have been having them printed at a chain drug store. I have the file on their online system. When I order from the one closest to my house, they look okay. When I order from the same file to be printed at the one closer to town, they are awful. The pinks are not even close. It is very important to me that you have a quality finished product. Be assured that when I have your photos printed, I do not have them done at a local drugstore or discount store. I will always have your photos shipped to me and I do the quality control before they ever delivered to you.
Maybe I am selfish, but it is my name on the finished product - even if I don't have the opportunity to actually finish it. If someone sees a photo that has an awkward crop or the color is off and asks you who the photographer was - I don't want you to tell them it was me! So much for word of mouth advertising - they will never ask me to photograph them. I wouldn't blame them!
Thanks for letting me get all that of my chest. Living next door to two very good photographers has made me realize we are all in the same boat where this is concerned. To practice our craft and still be able to run a business means walking a very thin line. I hope that potential clients will recognize that I am a creative photographer who values them and hopefully, they will value my services and product as well.